Krysta Rosina - Sex & Intimacy Coach
Weebly to Squarespace Migration and Redesign
MINI BRAND - COPYWRITING - CUSTOM SQUARESPACE WEBSITE
Timeline: 6 Weeks
Project Goals
Migrate the current website to Squarespace
Redesign the website to appeal to her target audience while presenting with a professional yet sensual aesthetic
Write high-converting copy to draw in her ideal clients
Position Krysta as the go-to expert in her field (especially in her region)
Utilize her large library of photography to emphasize her brand messaging and create a more engaging user experience
Highlight her couples Sex & Intimacy Coaching service
Ultimately, increase conversion and land higher quality clients
“My confidence in my website has more than quadrupled. I used to mention my website as "proof of concept" to show that I had some credibility. It was one of the last things I mentioned, more as a credibility check than for the original sales. Now, besides my personal story, it is the first thing I mention. I am constantly asking people to check out my website to see more about what I do.
In terms of gains... HUGE! I used to have 1-2 email inquiries in a 1-2 months. Now, I receive 1-2 almost EVERY WEEK! That is a major improvement! And, the leads are high quality. Many of them reference the website as a reason they felt drawn to my work.”
Before
After
Krysta works with growth-oriented individuals and couples in one of the most sensitive and vulnerable aspects of being human - Sex, Intimacy and Relationships.
She has been approaching a crossroads in her business with a growing desire to shift from Tantra based work with individuals to more Intimacy Coaching for couples. She has also been wanting to begin presenting educational seminars and workshops at professional conferences and events.
Her current DIY weebly website worked for her as a complete overview of her story and services, however, it wasn’t written to really connect with her target audience. As such, while she was getting plenty of traffic to her site, her conversion rate was very low.
Deliverables & Website Features
High-Converting copywriting for every page of her site
Brand Board, Logo and Letter Mark Secondary Logo
Completely customized Squarespace website
Mobile Responsive Design
Custom Graphic Design
Custom inquiry form
Results
With Krysta’s old website she was receiving 1-2 email leads per month. After we launched it, she received 7 in the first two and a half weeks! She has been getting clients that are committed to their personal growth and healing and want to book her for long-term coaching.
